Happy 40th (Ruby) Anniversary to the Wine Road

“The Road to Ruby,” a year-long 40th Anniversary celebration of the Wine Road begins this month with the 24th Annual Winter Wineland.

WR_Logo_CIRCLE_FinalOriginally a group of nine (9) wineries in the Russian River Valley lead by the tenatious Mildred (Millie) Howie, the Wine Road began its quest to promote the wineries of Northern Sonoma County in 1976. Today, its “heaven condensed” group consists of 200 wineries and 54 lodgings in approximately 30 mile radius of Northern Sonoma County.  While not actually a “road” in the sense of a single, continuous stretch of paved highway, the Wine Road is a treasure map to the many jewels nestled within the Alexander Valley AVA, Dry Creek Valley AVA, and Russian River Valley AVA of Northern Sonoma County.  In addition, to their great wine maps & concierge services they host more than 25,000 guests annually through their three primary events – A Wine & Food Affair, Winter Wineland and Barrel Tasting.

In 2016, the Wine Road will host monthly events and promotions:

  • January
    • Winter Wineland, Jan 16-17th – #Wineland2016
    • Breakfast with the Winemakers
  • February
    • Three (3) day ticket to the Wine Road on sale for $40 (normally $60)
    • Art of Oak – Oak Barrel Art on display at 40 wineries – #ArtofOak
    • Alexander Valley Winegrowers AVA Tasting – focusing on Cabernet Sauvignon – #AVCabAcademy
  • March
    • Barrel Tasting Weekends, Mar 4-6th & Mar 11-13th – #WRBT2016
    • Breakfast with the Winemakers
  • April
    • Wine Road Selfie Contest – #MyWineRoad
  • May
    • The Ruby Affair – 40th Anniversary Gala & Dinner – #WRrubyaffair
  • June
    • Magical Mystery Tours – #MagicalMysteryTours
  • July
    • 40 Years of Cheer – Community Celebration in Healdsburg with Wine Tasting – #40YearsofCheers
  • August
    • Scavenger Hunt Contest – #WRScavengerHunt
    • Winegrowers of Dry Creek Valley Tasting – focusing on Zinfandel – #DCVTasteZin
  • September
    • CA Wine Month – a celebration of the diversity of varietals available on the Wine Road – #CAWineMonth
  • October
    • Russian River Valley Winegrowers Tasting – focusing on Pinot Noir & Chardonnay – #RRVTasting
  • November
    • Wine & Food Affair, November 6-7th – #WFA2016
    • Breakfast with the Winemakers
  • December
    • Redwood Empire Food Bank – Instant Wine Cellar Raffle – #REFBinstantcellar

BobbyMany of the events are very limited and will sell out fast, be sure to watch the Wine Road website for ticket availability.  Most events go on sale about 60 days prior to the event.

Sonoma County is one of the original American wine regions and few counties have more of the character of old California.  Grapes and wine have been integral to Sonoma County’s history but they are also the harbinger of its future with many state-of-the-art facilities blended with historical families that work to provide a sustainable industry in an viticultural area that is proud of its diversity of soils, micro-climates, and winemakers.  Whether your style is a small boutique winery or an elegant chateaux, world-class wines are available throughout Sonoma County and the Wine Road has been instrumental in promoting and showcasing the Northern Sonoma County wines.

Sign up for the Wine Road newsletter to hear about the monthly contests to win Wine Road gifts or tickets by posting festive photos of the Wine Road member wineries or their wine.  Details of the monthly specifices are included in each month’s newsletter.  Entries are submitted on Social Media or by emailing them to info@wineroad.com.

The Wine Road always contributes graciously to local charites and a frequent recipient of their philanthropy is the Redwood Empire Food Bank (REFB) with donations of more than $300,000 in the past eight (8) years & a goal for an additional $200,000 during their “Road to Ruby” celebrations. In addition to their partnership with the REFB, Wine Road donates to 80–100 different non-profits annually. This contribution does not include the thousands of dollars in wine, tours, dinners, lodging and more that our members donate each year to numerous charities, locally and nationally.

In 2016 additional charities that will benefit from the proceeds of activites & donations include the Wells Fargo Center for the Arts Child’s Art Program (via Art of Oak), United Way of Wine Country & Worth Our Weight (via the Ruby Affair) and Becoming Independent (via 40 Years of Cheers).

Anytime is the right time to come and visit Sonoma County and the Wine Road Wineries and Lodgings.  Take lots of photos because you will want to remember this fabulous area and to become famous (at least to us) by sharing your visit.  Use hashtags to have your best postings recognized and featured on Twitter or Instagram.  Here are some of the hashtags (#WineRoad #WineRoad40th #RoadtoRuby) to use to have your best postings featured on our social media.  You can also tag @theWineRoad or me (@JolenesPatter) (@DiscoverSonomaCountyWine).

#DiscoverSonomaCountyWine #SonomaCounty #WineRoad #WineRoad40th #RoadtoRuby #SonomaCountyVintners #SonomaCountyWinegrowers #DiscoverRRV #RussianRiverValley #AlexanderValley #DryCreekValley #CabernetSauvignon #PinotNoir #Chardonnay #Zinfandel #SauvignonBlanc #Wines #Winery #Wineries #WineTasting